HI, WE’RE PRIXM!

(it’s pronounced like “prism”, let’s not get too crazy)

OUR

STORY

PriXm is an all queer media arts collective and dance team based in Toronto, co-founded by queer Asian creatives Michelle “Ky” Hanitijo and Lorenzo “NJoe” Queano. Since 2016, this duo has worked together on many creative commercial and passion projects. They founded PriXm in 2022 to grow their team and evolve their creative practices in a collaborative and community based approach. The “X” in PriXm represents the X-factor that each member brings to the team. It also represents the unknown and undefined, acknowledging the intentional space for organic growth. Like lightbeams through a glass prism, we are diverse yet unified by our shared goals of uplifting and celebrating under-represented stories and talents.

OUR MISSION

PriXm strives to be inclusive, collaborative, and growth-oriented with all processes and products. Our team members represent marginalized and complex perspectives. The lived experiences of queer and racialized people are the foundation of our creative intentions and story telling. Our goals are to amplify and support emerging creatives by providing safe spaces, professional productions, and accessible industry-level opportunities. We are here to gate-break not gate-keep, so that we can be active changemakers in shaping creative industries for a more equitable and diverse future.

THE XCHANGE SERIES

Do you want to share your brand to a new audience, but authentically integrate a catchy dance video with fresh faces?

Do you want to showcase your space in a beautiful way, but innovatively capture motion with choreographed movement and camera work?

The Xchange Series is our newest video series that features creative partnerships between PriXm and local businesses. We elevate, refresh, and diversify businesses’ messaging and content with our unique in-house performance and production skills. Our goal is to highlight local spaces, services, and brands in fun organic ways that engage and reach eager audiences. This is not a music video or dance tutorial series - The Xchange Series is collaborative world building through meaningful connections, showcased on digital world-wide platforms.

Click on the header for our pitch deck to learn more!

Michelle “Ky” Hanitijo (they/she) is a queer non-binary Asian dancer, content creator, and filmmaker based in Toronto, Canada. They are known for their interdisciplinary work that combines their passion for movement direction and dance performance, and extensive professional experience as editor and choreographer. As an up-and-coming editor-director, they have worked on many music videos as movement director, choreographer and editor with artists such as Jasmyn, Devon Cole, Johnny Orlando, Alex Porat, renforshort, Babygirl, Dragonette, Will Linley, Uptown Boyband/Club Boybnd and more. They've also worked with notable brands on and off camera, plus post-production with Adidas, Nike, Pride Toronto, CBC, Canada's Drag Race, Vice, Hennessy, Eurovision Ireland and more. They're always looking to elevate their creations with open collaborations that bring together communities; bringing fresh perspectives as they transition from post to pre-production and beyond.
Charlotte “Char” Carbone (they/she) is a freelance designer by day and a street dancer by night. They hold a BDes in Fashion Design from Toronto Met University. Their past corporate life includes designing apparel for Netflix, Disney, and Walmart. Their current full time freelancing includes design work for IKEA, McDonalds, CBC, and many independent artists. You might recognize Char as the season 1 winner from the fashion design reality show STITCHED. Currently, you can see Char waacking at street dance events, or voguing in the local ballroom scene. Stay up to date with their activities on Instagram @charcarbone.
Michelle Hanitijo, Lorenzo Queano, Claire Magsino, Willy Leung, Quincy Leung, Tyler Quincy Yan, Carmen Lee, Eric Pinkerton, Miler Nicacio, Brigita Gedgaudas, Charlotte Carbone, Madeline Hanitijo, Madison Cueva, Jaedan Meija, Sebastian Nicholson, Claire Cambridge, Cho Chua